Rivian’s Ghostbusters campaign, Pringles’ burial urn and Twix’s Zombie Claus show brands how to win Halloween 2026 with ...

Danhausen, the popular face-painted, horror-inspired WWE wrestler, is a natural fit for Halloween tie-ins, and Snickers takes advantage by putting him in a new 30-second spot as part of the brand’s ...

Former AB InBev executive Sebnem Erim joins as the spirits giant cuts costs and works to revitalize its core brands in the U.S.

Agency founders are fielding approaches from private equity firms, consultancies and independents. Ad Age lays out whether to ...

Viral Nation co-founders and co-CEOs Mathew Micheli and Joe Gagliese are actively meeting with potential buyers, Gagliese ...

Viral Nation co-founders and co-CEOs Mathew Micheli and Joe Gagliese are actively meeting with potential buyers, Gagliese told Ad Age.

Jesse Johnson, VP of marketing at Chili’s Grill & Bar, explains how his team navigates repeated value message by looking for ...

Jesse Johnson, VP of marketing at Chili’s Grill & Bar, explains how his team navigates repeated value message by looking for ...