Netflix says its strategy is unchanged, but YouTube hit a record 14.2% of TV time in July. Here is what Nielsen data and Netflix's Q3 earnings call reveal.

With creators like Ms. Rachel and Mark Rober scoring huge numbers on Netflix, YouTube has approached its top stars and offered them incentives to stay on its platform, begging the question: Has war ...

Analysts say Alphabet-owned platform’s evolution is one of the defining media shifts of the decade YouTube has overtaken Netflix in average daily viewing among users around the world, according to ...

As the year begins, the Netflix-YouTube rivalry stands as the most consequential story in new media. Photo: Josh Edelson/AFP via Getty Images Such will be the dawn of Netflix’s foray into the vast, ...